Most B2B SEO generates traffic. We build SEO that generates pipeline. Full-spectrum search optimisation across Google, AI Overviews, ChatGPT and Perplexity — built around what your buyers actually search, not what looks impressive in a report.
Audit before any work
Reported in pipeline, not rankings
Brixen has contributed to over £1 million in pipeline across client engagements — spanning ERP, telecoms, real estate and consulting, in four countries. Growth and RevOps is where that work goes deepest.
“We get traffic from Google but none of it converts into anything.”
“Our competitors show up when I search for what we do. We do not.”
“ChatGPT recommends our competitors when people ask about our service. We are not mentioned.”
“We have been doing SEO for a year. Rankings have not moved and we do not know why.”
SEO is not one thing. It is six connected disciplines — each targeting a different part of how your buyers find you. We build across all six so nothing is left to chance.
Foundation
If Google cannot crawl, index and understand your site, nothing else matters. We fix the infrastructure first.
The specific keywords your buyers use, at every stage of the journey. Built to rank and built to convert.
Geography
Geographic credibility signals that strengthen domain authority, even for businesses operating nationally.
AI Search
Buyers ask ChatGPT, Perplexity and AI Overviews for recommendations. We build the signals that get you cited.
AI Search
Featured snippets, People Also Ask and zero-click results, where buyers find answers before they click.
At scale
Long-tail demand that is impossible to write for individually, captured with templated pages at scale.
Search has fragmented. A buyer researching a B2B service in 2026 starts on Google, asks ChatGPT for a recommendation, checks Perplexity for a comparison, then sees an AI Overview before they click anything. We build visibility across all four surfaces — not just one.
We work with whatever CRM and tools your business already uses. HubSpot, Salesforce, Pipedrive, or anything else — the system is what matters, not the software.
AI-generated summaries that appear above organic results. Being cited here is now as valuable as a page one ranking for many queries.
Zero-click positions that build brand familiarity before the buyer visits any page. Disproportionate credibility for whoever owns them.
We work with whatever CRM and tools your business already uses. HubSpot, Salesforce, Pipedrive, or anything else — the system is what matters, not the software.
Geographic results that matter even for B2B — building regional credibility and appearing when buyers search with location intent.
We do not start building content or fixing technical issues until we know exactly what your biggest problem is. The audit tells us where to start — and in what order.
Ireland-based SAP consulting firm. We built organic visibility alongside pipeline infrastructure — targeting the long-tail keywords their SMB and mid-market buyers used when researching budget-accessible SAP implementation partners.
Ireland — SAP Consulting
Delivered across Ireland, Qatar, Dubai and international markets — spanning ERP, telecoms and real estate. Each market brought different search behaviour, buyer language and competitive dynamics.
Ireland · Qatar · Dubai
Contributed to over £1 million in pipeline across client engagements — including businesses where organic search was a direct driver of qualified inbound leads.
B2B — SMB and Mid-Market
No — and any provider who does is not being honest with you. Search rankings are influenced by factors no agency controls, including the algorithm itself. What we commit to is the work and the method: a sound technical foundation, content built around commercial intent, legitimate authority, and AI-search visibility. We report on commercial keyword movement so you can see real progress, not vanity metrics.
SEO compounds. The first month is foundation — audit, remediation, and strategy. Early movement on lower-competition commercial terms typically shows within the first few months, with the larger gains building over the six-month term and beyond. We are direct about this up front: SEO is the channel that pays back slowest and compounds longest. If you need pipeline next week, we will tell you to start with a different channel.
Conversion rate optimisation now lives inside the SEO and Growth and RevOps engagements rather than as a standalone service. It made little sense to drive organic traffic to a page that leaks it, so CRO guidance is folded into our on-page work — making sure the traffic you earn lands somewhere built to convert. For full-scale conversion programmes across the whole funnel, that sits within Growth and RevOps.
Generative Engine Optimisation and Answer Engine Optimisation position your content to be cited by AI search tools and surfaced inside AI-generated answers. A growing share of buyers now start with an AI assistant rather than a traditional search box. Optimising only for classic blue links means being invisible exactly where the buyer journey increasingly begins. We build for both surfaces.
We produce content against the agreed strategy as part of the engagement. Where you have in-house writers or specific subject-matter expertise, we will work with your team — providing briefs, structure, and optimisation while your experts supply the depth. Either way, the content is built to rank and to convert, not to fill a quota.
Yes. SEO runs as a standalone engagement for businesses that want organic growth as a focused discipline. It also runs embedded inside Growth and RevOps for clients building a complete pipeline engine, where it compounds with the other channels. We will help you decide which fits during the discovery call.
Book a free SEO audit. We will review your technical health, keyword targeting and AI search visibility — and tell you exactly where the problem is and what to fix first.
